KENSINGTON, MD January 6, 2026 – Signal Financial Federal Credit Union is pleased to welcome Adriana Freeman as its new Vice President of Marketing & Engagement.
“We’re thrilled to welcome Adriana to Signal Financial as our new Vice President of Marketing & Engagement”, Ken Cahoon, President and Chief Executive Officer, stated. “Adriana has consistently demonstrated strong leadership, strategic thinking, and an exceptional ability to turn vision into action. Her experience across business development, engagement, and strategic partnerships, combined with her entrepreneurial mindset, makes her uniquely equipped to lead this next chapter. We are confident her leadership will continue to elevate the Signal experience and strengthen Signal’s impact in the communities we serve.”
Freeman brings more than 15 years of progressive experience across credit unions and the broader banking industry, with leadership experience spanning business development, member experience, digital engagement, and strategic partnerships. She is known for her ability to connect strategy to execution, building scalable frameworks that drive growth while keeping the member experience at the center.
Throughout her career, she has led cross-functional initiatives, developed engagement strategies, optimized digital and in-branch experiences, and built partnerships that expand a credit union’s reach and community impact. As a proven entrepreneur who scaled her own business to six figures, she brings firsthand insight into the financial realities of today’s members, small business owners, and community leaders.
In addition to her professional work, she is deeply committed to service and leadership development through her active involvement in her local church, where she teaches, mentors, and helps build educational and leadership programs—experience that further strengthens her people-first leadership approach.
“I’m honored to step into this role and excited to lead work that deepens the connection between Signal and the communities we serve. My focus is on creating intentional, measurable engagement strategies that align our brand, our values, and the member experience across every touchpoint. I look forward to building systems that strengthen trust, drive growth, and position Signal as a long-term financial partner.”, Freeman said.
Freeman holds a Master of Business Administration (MBA) with a specialization in Business Analytics from Frostburg University, a Master of Arts from Wesley Theological Seminary, and a Bachelor of Arts in Philosophy and Psychology. She is currently pursuing a Ph.D. in Strategic Leadership from Regent University.
About Signal Financial Federal Credit Union
Chartered in 1947 as the Washington Telephone Federal Credit Union by a group of telephone company workers, the credit union was formed to help people seeking a better financial alternative and to improve the quality of their financial lives. While much has changed since 1947, the mission of the credit union remains true to this day. In 2007, the Washington Telephone Federal Credit Union officially became Signal Financial Federal Credit Union to be more inclusive of the many diverse businesses in the field of membership, in addition to the founding telephone company group. Signal has grown to more than $400 million in assets, serving more than 23,000 members. The credit union also encompasses over 250 small to medium-sized companies, as well as individuals who live, work, worship, or attend school in Washington, D.C., or Prince George’s County, MD (inside the beltway). Signal is regulated by the National Credit Union Administration (NCUA), with deposits insured by the National Credit Union Share Insurance Fund (NCUSIF) up to $250,000.
